Welcome to Snackcidents – a delicious edible treat made by cookie dough lovers for cookie dough lovers.
We are Anja & Olly, a couple of cookie dough fanatics from Nottingham who have created a product born from an obsession of Willy Wonka and childhood memories of baking.
Conception - 2015
Back in 2015 we decided to take up baking as a form of escapism from our monotonous jobs & everyday lives. We were fed up with a lack of control and a lack of funds so we sold everything we owned (minus the bare essentials) on eBay and used the funds to start Gookie Dough.
Within 24 hours we had become obsessed and dedicated all our free time into researching & developing the ultimate recipe for our favourite baked treat, cookies!
We spent months developing a cookie we could be proud of and kept pushing ourselves to create exciting & unusual flavours that couldn’t be found elsewhere (probably down to Olly’s obsession with the original Willy Wonka movie!).
During this process we found that we weren’t producing that many cookies and this was down to us eating the majority of the dough before it made it into the oven (forgive us, it’s just so damn yummy!). This was our eureka moment... Why don’t we create an edible cookie dough that is safe to eat and could be consumed the same way as ice cream?!
Reality - 2017
Fast forward to April 2017 and we finally had a website, a logo, packaging and a product we were proud of and were ready to launch to the world. To our surprise we had customers within minutes of going on sale (so much so that Anja cried in disbelief).
We then spent the following 19 months in true start-up mode where we slogged our guts out by manufacturing in our home kitchen, hand labelling every jar and packing every order every evening and weekend (often until 3am when we had to be at work at 9am).
Full Time - 2018
In November 2018 we finally built up the courage to quit our day jobs and take the leap into the unknown but we soon found that having pallets delivered to our house and trying to manufacture at the volumes we were selling just wasn't sustainable (plus the neighbours weren't too happy)!
In March 2019 we moved into our very own factory where we are to this day which has enabled us to significantly expand our manufacturing operations meaning our cookie dough can reach more of you (woo).
The Next Step - 2022
We had felt for a while that the Gookie Dough brand was restricting us to just cookie dough and we had ambitions to expand into a full range of sweet treats to enable our Willy Wonka dream to reach fruition. Following intensive customer research and feedback from the previous 4 years we made numerous changes to our products, website, packaging and processes in order to create something that was not only different but better. From this moment on 'Snackcidents' was born!
Watch this space as we continue our exciting journey as it's only just begun...